Resume | Robbie Moscato-Goodpaster

Experience:

Curated daily content across TikTok and Instagram, and occasionally translated editorial stories into platform-native formats while also reflecting PEOPLE’s voice
Pitched, produced, shot and edited more than 590 short-form videos with 500M+ views between TikTok and Instagram Reels through trend-driven storytelling
Produced content for award shows like the Emmys, Grammys, Met Gala, Oscars, Super Bowl, etc. to drive real-time engagement during high-traffic moments
Executed social-first concepts with talent like Malala Yousafzai, Love Island’s Miguel Harichi and The Traitors cast to expand audience reach and strengthen audience connection
Identified emerging platform trends, audio and cultural moments, translating them into timely content that kept PEOPLE competitive and culturally relevant
Monitored performance metrics and insights to optimize posting decisions and set platform growth goals, which achieved an average video retention rate of 40% and an average engagement rate of 7% for my work
Contributed to the strategy and promotion rollout for PEOPLE’s Sexiest Man Alive franchise
Coordinated with other key teams like edit, production and marketing to ensure cohesive brand storytelling and maximize social impact

Pitched, wrote and assisted in the design of PEOPLE’s daily Snapchat content (approx. 1,200+ Snapchat editions) around celebrity & entertainment news with a focus on influencers like JoJo Siwa, Aspyn Ovard and Chris Olsen
Used my in-depth knowledge of influencer and celebrity culture to bring our Gen Z audience (approx. 7M followers), relevant and timely coverage including breakup news, relationship timelines, and juicy celebrity confessions like secret hookup tea, plastic surgery confessions, on-set drama and so much more
Created shareable celebrity-foward memes to increase audience engagement
Interviewed high-profile celebrities like Angelina Jolie, Ashley Tisdale, Issa Rae and Charli & Dixie D’Amelio

Filled in as the web content producer for multiple weeks, managing WFYI’s X account and editing website content
Covered health, culture and the 2020 primaries and election
Produced radio spots and web stories that aired locally and statewide
Recorded and edited audio stories, including leads and outros

Interned as an American Society of Magazine Editors (ASME) selectee, covering Bustle and Elite Daily
Covered entertainment news, wrote listicles, TV recaps, pitched, and produced multiple entertainment and lifestyle articles daily

Social Media: TikTok + Instagram + Snapchat + Spotlight + X + Facebook + YouTube + SEO Optimization + Dash Social + CapCut + Canva
Video: Adobe Premiere Pro + InDesign
Web: Greenhouse + Asana + AP Style + AirTable + Copyediting + Google Suite